Apexa, who grew up in New York has a strong Vedic background; and Swapna, who grew up in South India has a strong western medicine background (oh, the irony!).  The ladies, both in their 40s at the time, during one conversation, were sharing their skin routines with each other, both attempting to soften the aging process, but in slightly different methods. They realized their shared passion, and it started a journey along many different paths, which culminated in the founding of the skincare line, Ajaram.

The Company:  The word Ajaram in Sanskrit means to have strength or to display vital power.  The company is founded with a passionate mission to empower you to achieve a state of mind and body that enhances your inner and outer glow to achieve your own strength and vital power.  While there are myriad choices in modern day aesthetics, we picked and chose simply the best ingredients with proven aging-softening efficacy from the available modern day repertoire, combined with the potent antioxidant rich oils and components from the Indian Ayurvedic system.